Western Independent Bankers Launch Apps Store

- The WIB App Store for banks provides a way to connect with and attract millennials with branded versions of high demand apps.
- Increases bank engagement and brand loyalty with customers.

SAN FRANCISCO, CA , October 27, 2016 - Western Independent Bankers (WIB), a trade association of community banks in thirteen Western states, announced today the launch of its new platform aimed at providing mobile financial technology (fintech) apps to banks. Linqto, a progressive California-based technology company specializing in apps for the financial services industry, powers the platform. The WIB App Store will house a variety of financial apps that banks can easily offer to their customers to increase their engagement.

“Providing this type of cutting edge technology to our industry is important in two ways,” said WIB President/CEO Michael Delucchi. “All of our banks want to bring younger, more tech-friendly customers into the bank, as well as offer the latest mobile technology. By using the WIB App Store, banks don’t have to worry about an outdated delivery process from the vendor. The WIB App Store can revolutionize the way customers see their relationship between their bank and their mobile device.”

Linqto will deliver the WIB App Store through its automated delivery platform. The Linqto Software Delivery Platform allows financial institutions to choose from a storefront of the latest high demand fintech apps such as; Score & Report or Wallaby. Within minutes the app is uniquely branded with the banks name and logo. The app is immediately available for internal bank testing. When finished with testing, the app is automatically distributed to major app stores (Apple, Android, and Amazon). The WIB App Store will also offer a collection of non-fintech lifestyle apps that are gaining popularity with Millennials. The process is fully automated and offers a new opportunity for banks to compete.

“Western Independent Bankers has a recognizable name and large footprint with community banks,” said Bill Sarris, CEO Linqto. “Via this strategic partnership with WIB and WIB Service Corporation, more than 800 community banks will have “storefront” access to the latest fintech apps. We can bring brand loyalty and market share to these banks through the Linqto Platform.”

For any bank interested in learning more about WIB Apps Store, contact WIB SVP/CTO Betty House at 415.352.3222.

About Western Independent Bankers and WIB Service Corporation
For eighty years Western Independent Bankers (WIB) has been the premier networking and educational organization for community banks in the West. With over 22,000 individual members from 140 financial institutions, WIB informs, educates, and connects community banks with the resources and services to achieve the highest standards of personal and organizational performance. WIB Service Corporation was established in 1994 by the WIB Board of Directors as a wholly owned subsidiary of WIB. WIB Service Corporation conducts a strenuous selection process before putting the stamp of approval on an elite group of products and services that meet the highest industry standards and help WIB member banks to reduce costs, operate more efficiently, and compete more effectively. For more information, visit www.wib.org.

Betty House – Senior Vice President Strategic Alliances/CTO
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