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2004 Annual Conference
CONFERENCE
Program Highlights

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CONFERENCE HIGHLIGHTS

Opening General Session
Sunday, February 29 - 2:00-3:30 pm

“Lessons for Building a High Performance Organization”
John Brandt, CEO, CEO Magazine

John Brandt’s unique access and relationships with CEOs and top executive teams give him an exceptional understanding of how traditional and non-traditional organizations can reinvent themselves through the intelligent use of advanced management theory and leading-edge technology. He combines these assets with his wit, research and insights to help organizations position themselves for a long and profitable future.

Monday, March 1

General Session - 7:30-9:30 am

“The Six Immutable Building Blocks of High Performance”
Cass Bettinger, President, Cass Bettinger & Associates

This session will identify and define the fundamental and unalterable realities inherent in the commercial bank business model.  We will then address each of the specific strategic implications of these realities, which are ... always have been ... and always will be ... “the six immutable building blocks of high performance” for all commercial banks.

“Someone Turn Off the Waves…Can't You See I'm Trying To Build Sandcastles? … Becoming an Enthusiologist in Your Organization” 
Tom Dobyns, Chief Enthusiology Officer, Enthusiology!

Where does the time go? Did you have good intentions of being a proactive leader in your organization today? Again you spent the day doing things that "needed to get done", but weren't strategic at all. We'll discuss how you can increase your effectiveness as a leader, given all the "waves" that regularly crash around you. Your people are your greatest asset, and your biggest leverage point for increasing profitability, productivity and effectiveness in your organization. If you could only focus on one item in the coming 12 months, your people would provide the biggest positive change…period! Several simple principles will be discussed to fill your bank with Enthusiology!

Concurrent Sessions - 1:30-2:30 pm

“Winning the Bank Talent War” 
Steve Williams, Principal, CornerStone Advisors, Inc.

Recruiting and holding onto qualified employees has become a big headache for bankers. Many senior managers are worried they won’t be able to build the right team for the next 10 years from an arsenal of body-pierced tellers, workmen’s comp fraudsters and late-stage job coasters. Steve will address new ideas in recruiting, training, compensating, incenting and executive development that will overcome this ongoing problem.

“Analyst Panel Discussion of Community Bank  Stock Value and Market Issues”
Joseph K. Morford, Managing Director, RBC Capital Markets
Fred Price, Principal, Sandler O’Neill & Partners

Brett Rabatin, Senior Analyst, FTN Midwest Research Securities Corp.

Is margin compression a permanent condition and or a temporary situation and if so, when will we return to “normal”? What’s new in capital management? What’s the future of trust preferred issues? What “new" alternatives exist for raising capital? How leveraged should you be?  What’s the latest in the M & A world? Is there a “sweet spot” in size for community banks to sell?  Three investment experts in this panel discussion will address these and other important questions during this session.

Tuesday, March 2

Concurrent Sessions - 9:45-10:45 am
“The New Expectations of Bank Leaders: Developing and Retaining Rainmakers”
John D. Callos, President & CEO, IdeaBridge, Corporate Growth Advisors

The proven best practices in commercial banking sales and referral building are reviewed. This presentation provides keen insight into the essential qualities, traits and attributes of leading bank Rainmakers. John draws from his experience as a 20-year banking veteran and from his current training programs that involve hundreds of commercial bankers in highly competitive markets.  He identifies with unique clarity, exactly what Rainmakers are doing to consistently grow their banks and he also outlines what to do when sales prove elusive. If growth is on your bank's agenda in 2004, this is a presentation that you should not miss.

“CEO and Board Oversight of the Investment Portfolio: SOX Materiality Concerns, Risk Management and Your Portfolio Manager”
Nicholas W. Betzold, Jr., Chairperson & CEO, The Betzold Companies

Nick Betzold, founder of the nationally recognized Bond Math University™ and publisher of the Bank Portfolio Manager™ newsletter, will be addressing the key issues you need to consider for effective oversight of the investment portfolio including materiality issues in the post-Sarbanes Oxley (SOX) business environment, essential elements for CEO/board oversight and critical issues in the selection, development and compensation of portfolio managers.  Specific portfolio performance measurements will be given for all banks in attendance.

Lunch with Guests and Keynote Speaker - Noon-1:30 pm

“What Matters Most - The Power Of Living Your Values” 
Hyrum W. Smith, Vice-Chairman, FranklinCovey

In this dynamic presentation, Hyrum Smith outlines a simple but powerful formula to help you identify your own deeply held values - what matters most in your life - and live them to the fullest. Through captivating examples from others and by drawing from his own extensive experience, Hyrum shares key insights on not only how to embrace your values, but also make them your priority.  Hyrum combines his gift for communication with his wit and enthusiasm to bring thousands of individuals face-to-face with what matters most to them in their lives. His greatest passion has always been to train and motivate people to become more effective.
Concurrent Sessions - 2:00-3:00 pm
“The Future of Technology in the Banking Industry”
Tom Williams, Business Recovery Consulting Manager, Jack Henry - Centurian Division

The role of technology in the banking industry has played a significant role in how banks conduct business. It began as a means of providing efficiency in servicing customers and minimizing overhead. Today, it provides the automation and backbone for new offerings and key customer service functions. For many banks it also provides a competitive advantage. Is your bank keeping up with the technological wave of the future? Should it? In this session we will explore the continued advantages of using technology and the role of technology in the future of banking.

“Regulatory Panel for CEOs” 
Moderator: Jonathan D. Joseph, Partner, Kirkpatrick & Lockhart, LLP
Nancy E. Hall, Regional Director, FDIC
Kay E. Kowitt, Regional Director - Western Division, OCC

Terry S. Schwakopf, EVP/Banking Supervision & Regulation, Federal Reserve Bank of San Francisco

Senior representatives from three federal banking agencies will discuss banking conditions, new regulatory initiatives and hot topics, the changing role of directors, loan loss reserves, real estate concentrations and examination issues.

Wednesday, March 3

Concurrent Session - 8:00-9:00 am

“Winning the Customer Retention Race”
Charlene Stern, Senior Vice President, NewGround

Bank surveys indicate an alarming disconnect of customers from their primary bank. The single most important differentiator is the meaning of your brand and the actual delivery of your brand experience across all points of presence. This session provides a framework for understanding and defines key steps in innovating a brand that builds customer retention and a deeper meaning of who you are in your customers’ financial lives.  She will include these topics and case studies:  rebuilding the brand-to-customer relationship; the real price of technology in the customer building equation; building your brand experience; and, challenges and rewards.

Wrap-Up General Session - 9:15-10:30 am

“Eight Secrets of a Successful Business™”
Hyrum W. Smith, Vice-Chairman, FranklinCovey

Hyrum Smith reveals timeless principles of performance and effectiveness that have transformed FranklinCovey from a basement operation of three individuals in 1983 to a publicly held firm employing more than 3,500 people. Topics include: creating an emotional tie to products and services; surrounding yourself with people who share common ethics and values; understanding the competitive edge of underpromising and overdelivering; strengthening customer confidence and loyalty; empowering employees to take care of customer needs; and, accepting that financial success should never be the primary objective.

BANKERS ONLY PEER EXCHANGE SESSIONS

Bankers will have three group sessions to discuss issues ONLY with other bankers. Our Peer Exchange format is the primary reason that many community bankers in the West attend this Annual Conference. Bankers will be asked to select from topics prior to the seminar and will be assigned to specific groups for discussions.

HOT FORUM SESSIONS

These sessions highlight new issues that are important to community bankers. The sessions will be presented Tuesday at 7:30 am.

"Executive & Director Compensation Trends & Best Practices of Compensation"
Clark Consulting, Robert Miller, President, Compensation Group

Executive and board compensation is the responsibility of the compensation committee. Ken will explore trends in total executive compensation including the elements of compensation such as base pay, annual incentives, long term incentives, benefits and perquisites. Board compensation and benefit trends will also be discussed. Total compensation is the best practice benchmark in measuring and benchmarking compensation for executives and directors. Ken will also discuss other issues such as change in control agreements, employment agreements and other executive benefit trends.

"Compliance Management 2004: The Role of Directors and Senior Management and Other Hot Issues"
Compliance Services, Inc., Karen Bowen, Vice President & Senior Consultant

The role of the Board of Directors and senior management is changing. The new compliance examination procedures are risk-based and include a “top-down” approach in determining the compliance of your bank. Are you actively overseeing the bank’s compliance function? Are you ensuring that appropriate corrective action is taken when violations are noted during the auditing process? This session will discuss these issues and also include information regarding the “hot issues” for 2004 - Customer identification Program requirements and the Home Mortgage Disclosure Act reporting revisions.

"Extreme Leadership! What if you made a leadership mistake and it got you or your management team killed?"
Pacific Coast Banking School, Dave Enger and Mike Ryan

Mike Ryan, Founder of Direct Action and Dave Enger, Executive Director of Pacific Coast Banking School present an insightful look at leadership in the extreme and lessons that can be applied to banks and other businesses.  Mike is a former U.S. Navy SEAL officer and will focus on the leadership and teambuilding techniques used by SEAL Teams to identify, develop and employ highly effective leaders.  Leadership and decision-making at this level has life and death consequences.  As a past SEAL instructor, Mike will provide insights into the training that is required for this kind of leadership and how it involves near death physical punishment and conditioning. Dave Enger, an engaging, nationally recognized speaker, instructor, consultant and business leader, will differentiate between the SEAL training and the rules of extreme leadership from a banker’s perspective. Dave offers sound advice and practical and inspirational lessons for corporate leaders where the price of a bad decision may not end in death, but the wrong decision may make you wish you were dead.

Advisory Committee Members

Glen C. Terry, The Vintage Bank, CA (Committee Chair)
Chuck Bacchi,
Western Sierra Bancorp, CA
Danny Bishop,
TIB-The Independent BankersBank, TX
Dorian Corliss,
Our Community Bank of Grants Pass, OR
Reese T. Davies,
First Bank of San Luis Obispo, CA
William M. Eames,
Central California Bank, CA
Terry Frydenlund,
1st Bank Yuma, AZ
John Gaynor,
Bank of Nevada, NV
Hank Hoell,
LibertyBank, OR
Kristi Lawton,
Clarke American, Inc., WY
H. Don Norton,
Far West Bank, UT
Thomas Romrell,
The Bank of Commerce, ID
Nancy Sheppard,
Western Independent Bankers, CA


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