GENERAL
SESSIONS
Building
a Solid Foundation For High Performance
CASS BETTINGER, President, Cass Bettinger & Associates
Presentation
In
virtually every market there is at least one bank (and usually two or
three) that achieves consistently superior financial performance. Cass
will highlight the six essential practices of high-performance banks
including strategic marketing. Marketing entails virtually everything a bank does to attract
the right customers; enhance their present value over time; and create
loyal, profitable relationships. High-performing
banks understand that marketing is pure strategy and excel at each of
its eight essential components. He will share these components with you.
Marketing
Success - Las Vegas Style
JAN JONES, Senior Vice President, Communications & Government
Relations, Harrah’s Entertainment, Inc.
Presentation
Las
Vegas is a marketing town. Getting
the customer’s attention through marketing is the key to success in
this very competitive marketplace. Learn how one of the all- time leaders in market segmentation,
research and results looks at marketing. Like banks, the gaming business core products are the same, so
casinos must look at ways to add “value” to get you in their door
and put your money on their tables. Take some clues back to your own bank with some Las Vegas style
strategies.
Betting
on a Winning Hand
NANCY SHEPPARD, Executive Director, WIB
ANNE SCULLY, President, WIB Service Corporation
Why
not take full use of the deals and trump cards that your association
provides you? This short presentation will highlight some of the ways
your bank can win with WIB.
A
“Solutions Culture” Philosophy
ELAINE
VREELAND, President, Power Training International
Presentation
A
“Solutions Culture” drives revenue and results in increased
bottom-line profit, employee and customer retention and increased share
of wallet. A community bank
that incorporates a “Solutions Culture” sets itself apart from other
community banks by providing a bank the ability to be a customer’s
bank of choice and an employer of choice. With the inclusive focus and commitment of management, a
“Solutions Culture” success is achieved through a defined
implementation process.
Simple Growth
Strategies that Work for Any Bank
JOHN D. CALLOS, President, IdeaBridge
Presentation
In
his trademark high-energy delivery and no-nonsense style, John presents
a proven blueprint for bank sales growth. He explains that most community banks need to concentrate more on
execution; less is more and simple is better. Simple growth strategies
that can work for any bank will be revealed and include some of the
world's most creative bank marketing programs, and the most effective
questions ever devised for prospect calls. John will share the proven
real world, real time methods, campaigns, initiatives and winning
attitudes of growth oriented Banks. His philosophy of keeping things
simple provides the flexibility to accommodate different styles,
personalities, budgets, markets and goals. If you are in a competitive
market and face aggressive growth objectives, this is a session you
should not miss.
Market
Intelligence: Understanding Banking Service Delivery Trends
KEVIN BLAIR, President, NewGround
Presentation
Warning:
Those that attend this thought provoking presentation will never look at
banking the same way again. The
dawn of retail banking is here. During the presentation you will not
only learn the most dynamic service delivery trends today, but you will
gain an understanding as to what is driving these trends and how you
must abandon old strategies to gain and sustain a competitive advantage. Even if you consider yourself a “business” bank, this session
will have eye-opening information for you to ponder!
CONCURRENT
SESSIONS
Differentiating
Yourself In Today’s Crowded Bank Marketplace
RAYMOND ADLER, CEO, Bank Training International
Presentation
With
over 9,000 banks in existence in this country today, banking has become
a commodity industry. A
fact confirmed when you visit the homepage of most bank web sites. They all sound alike. The
very phrases designed to differentiate them from the competition—
“we provide personalize customer service” and “we offer
competitive rates”—unfortunately create the perception that there
is no differentiation between “Bank A” and “Bank B.” This presentation looks at how differentiation is achieved at
two important levels within your bank: the Board and Senior Management
level, as well as the in-the-trenches level with your Lenders and Branch
Managers. Don’t miss this
very important presentation if standing out from the competition is a
priority issue for your bank!
Bringing in Core Deposits
DAVID FURNACE, Director, Alex Sheshunoff Management Services
Presentation
Can free
checking with give-aways really increase bank profitability? Aren't free toasters
a thing of the past? It's Deja vu, with a new twist! Learn
how banks across the country are doubling or tripling new checking
account openings using the right product mix, direct mail aimed at Super
Fridays (pay days that fall on Fridays), the right account opening
procedures and how they are having fun and making more money in the
process.
Developing
an Integrated Marketing, PR and Community Relations Plan
MARK BROWN, President & CEO & ROB CATALANO, Executive
Creative, Brown & Partners
Creating
and maintaining exposure in a highly competitive marketplace of business
banks is no easy task. How you position yourself to your target
demographics and how you back it up are critical to your business
success. You must demonstrate to potential customers the difference
between the same old empty rhetoric and how we can actually benefit
their business. To accomplish this goal, your business must set forth an
integrated marketing, PR and community relations plan that speaks with
one voice to the entire community. Brown & Partners, an advertising
(plus much more) firm with clients from Bellagio to the Community bank
of Nevada, will share these strategies with you.
Time
Management for Biz Development Professionals - ‘It’s About Time’
NICOLE SHERMAN, CEO, Power Training International
Presentation
This
topic is one that no business development professional likes to admit
pertains to them, “Time Management.” No matter how hard some individuals work to get out of the office
it always seems like there are plenty of important things to keep them
tied to their desk. This
new and compelling approach to time management is specifically designed
for business development professionals, and those who manage them! It causes them to breakthrough the barriers that keep them from
high impact production.
Referral
Marketing Strategies for Today’s Competitive Marketplace
RAYMOND ADLER, Bank Training International
Presentation
One
of the most time-and cost-effective methods to gain access to quality
prospects and high-profile business professionals is through endorsement
from a respected colleague. Most bankers receive referrals…passively. This session offers practical, proven and easy-to-implement
methods and strategies for measurably increasing the number of referrals
you regularly obtain. This information packed session will assist
seasoned bankers to achieve challenging production goals through the
effective utilization of their most valuable asset: their network of
existing clients and diverse professional relationships. If working
smarter, rather than harder, is of interest to you, don’t miss this
exciting presentation.
Business Banking: Creating Differentiation in a Crowded Market
PETER LEVITAN, President & CEO, RALSTON360
Presentation
Many
business customers think that most banks sound and look alike. After
all, banking is banking and core services are often very similar.
However, some banks do seem to create differentiation. This session will
cover how to build a strong and unique brand positioning based on
customer insight, how to segment the market and leverage targeted
marketing, how to attain the position of market leader and build strong
relationships and the power of “extraordinary advertising.” Specific tactics for marketing independent banks in large and
small markets will also be discussed.
